Analytics for subscription products

A clearer view
of your subscriptions.

Who joins, who stays, and how payments change. See the whole picture in one place.

Explore the demoSee how it adds up

Example product

Subscription overview

Sample data
Period

Jul 6 – Aug 30, 2026All channels

Active subscriptions

1,737

At the end of the period

Payments received

$82,968

Payments in this period, USD

Cancellations

212

During the selected period

Your subscriber base over timeActive subscriptions
Your subscriber base over timeActive subscriptions: from 1,389 to 1,737. Weekly values are in the table below the chart. 1,8001,5751,350Jul 6Aug 30
See the weekly breakdown8 wk
Breakdown for the selected period. Closing subscriptions equal the opening balance plus new subscriptions minus cancellations.
WeekOpeningNewCancelledClosingPayments received
Jul 6 – Jul 121,38966251,430$9,504
Jul 13 – Jul 191,43064251,469$9,648
Jul 20 – Jul 261,46964281,505$9,816
Jul 27 – Aug 21,50577261,556$10,344
Aug 3 – Aug 91,55667301,593$10,464
Aug 10 – Aug 161,59377241,646$10,872
Aug 17 – Aug 231,64674271,693$11,088
Aug 24 – Aug 301,69371271,737$11,232

Sample: 8 June–30 August 2026. All figures are fictional.

MERA is a demonstration product concept

From a number to a useful question

Numbers make sense
with context.

01

Is the subscriber base growing?

Compare the start and end of a period. New subscriptions and cancellations explain the difference.

02

Which channels bring subscribers?

Choose a channel and look at its subscribers, payments and cancellations together.

03

Where should you take a closer look?

Change the period and open the weekly table. Every part of the calculation is there.

Clear definitions

Every number
has a calculation.

See subscriptions, payments and cancellations, with a weekly breakdown.

Opening1,389
Joined560
Cancelled212
Closing1,737
01

Active subscriptions

Subscriptions still active at the end of a period. Opening balance + new subscriptions − cancellations.

02

Payments received

Payments collected during the period. Each payment for a new subscription or renewal in this model is $24. This is neither MRR nor profit.

03

Cancellations

Subscriptions closed during the period. In this simplified model, a cancellation immediately removes a subscription from the active base.

Each subscription keeps its original acquisition channel. Reactivations, refunds and taxes are outside this example. Every filter uses the same set of sample data.

A useful starting point

Less switching.
More clarity.

A consistent view

Period and channel filters update the metrics, chart and table together.

Room to look closer

From four to twelve weeks: follow the overall pattern and inspect each week’s figures.

Numbers that add up

Expand the table to trace the summary back to the underlying values.

Ready in your browser

The sample data is already here. Explore without an account or a service connection.

From the example to your product

What would you like
to understand?

Tell us which numbers you collect by hand and what you want them to help you answer.

This is a demonstration form. Your details are not sent or stored.